AI Marketing Specialist Level 3 is designed for individuals using AI-driven tools to support digital marketing activities. The role involves creating, managing, and optimising campaigns to strengthen brand presence, engage audiences, and achieve business goals. It focuses on using AI to improve performance, streamline workflows, and solve marketing challenges effectively.
AI Marketing Specialists play a vital role in creating, managing, and optimising the digital marketing activities used by organisations. These activities drive brand visibility, customer engagement, and data-informed decision making, ensuring campaigns run effectively and deliver measurable results. They use AI-powered marketing tools to automate key tasks, including content creation, audience targeting, campaign delivery, and performance monitoring across multiple digital channels. Our apprenticeship is designed to equip individuals with the knowledge and skills to plan, execute, and optimise AI-enhanced marketing strategies, including content development, data analysis, customer segmentation, automation systems, and multi-channel campaign management.
- Digital Communications Assistant
- Marketing Assistant
- Marketing Administrator
- Marketing Junior
- Social Media Executive
- Social Media Coordinator
Module 1: The Business, the Brand, The Team
Module 2: The Marketing Theories to Underpin : 7Ps, PESTEL, SWOT, RACE
Module 3: Understanding your Audience
Module 4 :Analyse The Competition
Module 5: The Theory of Content Creation
Module 6 : Media and The Channels
Module 7: The Channels Continued
Month 8: The Marketing Plan and the Campaign Plan
Module 9: Analytics, Insights and Measuring Success
Module 10: CRO
Module 11: Legal and Ethical Marketing
Module 12: Emerging Trends and AI
Module 13 Marketing Project Management
Module 14: Stakeholder Communication with Evaluation and Justification
