AI Marketing Specialist Level 3 is designed for individuals using AI-driven tools to support digital marketing activities. The role involves creating, managing, and optimising campaigns to strengthen brand presence, engage audiences, and achieve business goals. It focuses on using AI to improve performance, streamline workflows, and solve marketing challenges effectively.
AI Marketing Specialists play a vital role in creating, managing, and optimising the digital marketing activities used by organisations. These activities drive brand visibility, customer engagement, and data-informed decision making, ensuring campaigns run effectively and deliver measurable results. They use AI-powered marketing tools to automate key tasks, including content creation, audience targeting, campaign delivery, and performance monitoring across multiple digital channels. Our apprenticeship is designed to equip individuals with the knowledge and skills to plan, execute, and optimise AI-enhanced marketing strategies, including content development, data analysis, customer segmentation, automation systems, and multi-channel campaign management.
- Digital Communications Assistant
- Marketing Assistant
- Marketing Administrator
- Marketing Junior
- Social Media Executive
- Social Media Coordinator
- Brand, Audience, and Communication Strategy in Practice
- Analyse the Competition: PESTEL, SWOT, RACE
- Marketing Compliance, Legal Standards, and Ethical Practice
- Content Channels and Picking the Right One
- Marketing Project Management: Developing the Marketing and Campaign Plan Part 1
- Marketing Project Management: Developing the Marketing and Campaign Plan Part 2
- Marketing Project Management: Developing the Marketing and Campaign Plan Part 3
- Integrated Social Media and Multi‑Channel Marketing: Implementation Part 1
- Integrated Social Media and Multi‑Channel Marketing: Implementation Part 2
- Integrated Social Media and Multi‑Channel Marketing: Implementation Part 3
- Measuring Campaign Success: GA4 Analytics, Reporting, and Data‑Driven Decision Making
- Campaign Analysis, Initiative, and Continuous Improvement (incl CRO)
