Content Creator Level 3 

Overview:

Content Creators can be found in both creative and non-creative industries with a broad purpose to develop and create written and visuals content to be used across a variety of platforms and media.

What does a content creator do?

The occupation of a Content Creator is versatile and spans across various sectors, including both creative and noncreative industries.
Content Creators are responsible for developing engaging written and audiovisual content for businesses across different platforms and media, such as social media, broadcast, and print. They work according to a brief, conducting research and crafting messaging to maximize audience engagement while aligning with the brand’s strategy and objectives. The content they produce is used for media, advertising, documenting, and marketing campaigns, tailored to suit the target audience and purpose. Content Creators collaborate with a wide range of internal and external stakeholders throughout the content creation process, including clients, marketing and digital teams, production teams, contributors, artists, and end users. Their responsibilities include delivering high-quality content within the given timeframe and budget while adhering to legal and regulatory requirements and considering ethical considerations and organizational policies. Content Creators stay updated on new technologies, platform developments, and consumer trends.

Job titles include:

• Content Assistant
• Content Creator
• Content Producer
• Junior Content Producer
• Multimedia Executive
• Social media Assistant
• Social Media Coordinator
• Social Media Executive

Technical Competencies

• Plan & develop creative content in line with the brief & budget/costs.
• Interpret the strategy and objectives of the brand & align these to the content.
• Research, prepare & develop the media messaging to maximise audience engagement.
• Develop & create written content that can be used across a variety of media.
• Create visual & audio content that can be used across a variety of media.

Your apprenticeship journey

• Month 1: Branding & Creative Thinking
• Months 2 & 3: Audience Engagement & Analysis - The Start of Your Journey
• Month 4: Budget & Cost
• Month 5: Evaluate & Plan
• Month 6: Implement Campaigns
• Months 7 & 8: CPD & Digital Learning
• Months 9, 10 & 11: Image, Video & Audio Content
• Months 12 & 13: Storage & Retrieval
• Months 14 & 15: End Point Assessment
• End Point Assessment Methods:
1. Portfolio of Evidence
2. Evaluative Report
3. Presentation
4. Professional Discussion

• Qualifications Upon Completion Content Creator Apprenticeship Standard